The NRA came out with their report on how they think 2008 will shape up according to the data from current economic trends – you can read it here.
I don’t read reports like these (my good friends at Claritas sent it to me asking me to talk about it here) because they are simply reports on how the average business will perform. I don’t believe in being average and neither do my clients! Which is probably why they experience greater increases in sales, profits and guest counts than their market’s competition.
So the question becomes what have you planned on doing different in order to make 2008 a much better year for you, your business and your people? That’s why we created the Strategic Positioning Seminar that’s coming up in January. We have found through our work with our clients over the past year, that strategic positioning is of growing critical importance if owner’s are going to take charge of their businesses instead of allowing circumstances to dictate success or failure
The difference is whether or not you will allow reports like these, with their focus on the average, to be the guidepost for your standard of execution for the upcoming year (and probably your epitaph) or will you decide to finally take charge of your business and begin to think more strategically about creating your own success.
Filed under: Brand/Branding, Restaurant Coaching & Consulting, Restaurant Economics, Restaurant Marketing & Promotion, Restaurant Sales Programs/Revenue Management
